LinkedIn lies not only in its conversion potential but also in the inherent authority associated with its professional user base. In this digital age, neglecting LinkedIn means overlooking a significant pool of authoritative professionals, making it an indispensable tool for businesses aiming to thrive in the online sphere.
LinkedIn is the most engaging platform today for businesses especially in the service industry. Its conversion rate is as high as high as 6.1%, comparing this with 8.5% response rate of emails. Imagining the higher engagement and conversions in LinkedIn, it is most suitable from the point of view of conversions and the fact that professionals that are not available on LinkedIn are not available considered Authoritative. You can read this everywhere. Publishing on LinkedIn has more action taking likelihood than anywhere else today. So let’s do this together.
Find some different posts patterns on LinkedIn:
Purpose: Repost articles are shared to disseminate valuable and relevant content from external sources to your audience. They are often used to showcase industry expertise and provide informative resources.
Goal: The goal is to educate, inform, or entertain your audience with curated content, establish your brand as a reliable source of information, and foster a sense of community.
Engagement: Reposted articles can encourage discussions, shares, and comments as they offer valuable insights and invite opinions from your audience.
Purpose: Newsletters are periodic updates sent directly to subscribers’ email inboxes. They typically contain curated content, updates, and exclusive information related to a specific topic or brand.
Goal: The goal is to maintain and nurture a dedicated audience, provide exclusive content, promote products or services, and build a strong customer relationship.
Engagement: Newsletters can drive engagement by delivering personalized, valuable content directly to subscribers, encouraging them to open, read, and potentially take action (e.g., click on links or make purchases).
Purpose: Image carousels consist of a series of images or visuals that tell a story, convey information, or showcase products/services in a visually appealing way.
Goal: The goal is to capture the audience’s attention, convey information, present a product or service, or share a compelling narrative.
Engagement: Carousels are engaging as they invite viewers to swipe through the images, creating a dynamic and interactive experience. They can prompt likes, comments, and shares.
Inferring the Impact of Recent News:
Purpose: This type of post aims to analyze and discuss recent news events, trends, or developments and their potential impact on a specific industry, community, or audience.
Goal: The goal is to provide insights, stimulate thoughtful discussions, and position your brand as a thought leader or expert in the field.
Engagement: These posts can generate engagement by inviting opinions, comments, and sharing alternative viewpoints on important topics.
Purpose: Polls are used to gather quick feedback or opinions from your audience on specific topics, products, or ideas.
Goal: The goal is to collect data, engage the audience in an interactive way, and make data-driven decisions or tailor content based on the poll results.
Engagement: Polls are highly interactive and can drive engagement by encouraging users to participate and share their thoughts, while also creating a sense of involvement.
Purpose: Announcements are used to share important news, updates, or changes related to your brand, products, services, or events.
Goal: The goal is to inform your audience promptly, build anticipation, and maintain transparency and credibility.
Engagement: Announcements can generate engagement through reactions, comments, and shares, especially if the news resonates with your audience.
Each of these types of posts serves a specific purpose and can contribute to different aspects of your content strategy, from informing and educating to engaging and building relationships with your audience. The choice of which type to use depends on your overall goals and the preferences of your target audience.
Instagram is considered the social platform which is primarily about Visuals and that’s how its differentiated from the other platforms. At the same time, Instagram is a platform for sharing experiences and stories gradually with the intent of making long lasting connections. These connections are the roots of repeated and long relationships with your clients. Don’t ever miss this. With striking visuals and exclusive insights, let us develop an unmatched feed for you.
Find the different ways we create this Unmatched Instagram page for you:
Purpose: Infographics are visual representations of information, data, or complex concepts. They are designed to convey information quickly and effectively through a combination of text, images, and graphics.
Goal: The goal is to simplify complex information, make it more visually appealing, and enhance audience understanding. Infographics are often used to educate, inform, or persuade.
Engagement: Infographics are highly shareable and can engage audiences by presenting information in a visually stimulating and easily digestible format. They often prompt likes, shares, and comments.
Purpose: Carousels consist of a series of images or visuals that can be swiped or scrolled through. They are versatile and can be used for various purposes, such as storytelling, tutorials, or showcasing products.
Goal: The goal can vary depending on the content within the carousel, but it’s often to engage and inform the audience through a visually appealing and interactive format.
Engagement: Carousels encourage users to interact with the content by swiping through the images, making them an engaging format for sharing multiple pieces of information or visuals.
Purpose: Story videos are short video clips, often with a narrative or message, designed for social media or similar platforms with “stories” features.
Goal: The goal is to capture attention quickly, deliver a concise message, and engage the audience within a limited time frame.
Engagement: Story videos are engaging due to their short and dynamic nature. They encourage viewers to watch and respond quickly, often through reactions, comments, or direct messages.
Purpose: Blogs are written articles published on websites. They can cover a wide range of topics and are typically longer and more in-depth than other types of posts.
Goal: The goal is to provide comprehensive information, establish authority on a subject, and drive traffic to your website through informative and well-researched content.
Engagement: Blogs can engage readers through comments, shares, and discussions. They offer opportunities for in-depth exploration of topics, fostering engagement through meaningful conversations.
Purpose: Video stories are short video clips, often with a sequential or chronological format, posted on social media platforms with “stories” features.
Goal: The goal is to share real-time updates, behind-the-scenes content, or a day-in-the-life narrative to connect with the audience on a personal level.
Engagement: Video stories create a sense of immediacy and intimacy, encouraging viewers to engage with the content through reactions, comments, and direct messages.
Purpose: Picture posts consist of single images or visuals shared with minimal accompanying text.
Goal: The goal can vary based on the content of the image, but it’s often to capture attention, convey a message or emotion, or showcase a product or moment.
Engagement: Picture posts can engage the audience through likes, comments, and shares. They rely on the visual impact of the image to draw viewers in and prompt interaction.
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