Digital Product Design: Transforming Fashion Business Growth

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The pivotality of the fashion industry has been transforming towards design, innovativeness and its dynamism. This transform is no doubt due to the digital developments in the past year few years adding with the last 3 years of AI, the tools and techniques have perfectly monogrammed in the form of digital design. And, for sure, this has been accelerating the growth of the industry and giving a platform for the brands to address the trends and preferences of the consumers in the market digitally and easily.Let’s understand how exactly the fashion industry has been navigating the adaptation of digital product design in barter patterns of CREATIVITY, REACH & SUSTAINABILITY.


The fashion industry is continuously changing in today’s fast-paced world, and businesses must adapt to stay competitive. The adoption of digital design in the fashion industry is among the most significant date changes among all the industries. In the fashion industry, digital design has taken on a similar significance, revolutionizing everything from design concepts to marketing plans and fashion shows.
This entails the focus of the article to scrutinize the changes that digitalization has presented for fashion enterprises and understanding them with the help of real industrial examples allowing you to accept theagreeableness of the change.

Change in Time spent on selected activities
Browsing analytics of people
Source: Mckinsey, 2020

McKinsey published this study in association with Consumer Pulse Survey which presents an analytical understanding that 15% to 46% increase has been observed for online activities other than working after digital enhancement in the year 2020. The study reveals that consumers are using digital modes for Fashion inspiration and that’s why content and Fashion Brands need to make designs available digitally.

This inspiration can be considered one of the most important reasons for the development of digital designs.  

Also, the transformation of the traditional to digital not only helped in upscaling the designs but inspire the individuals that are focused on learning fashion on professional scale. For instance, now-a-days, students can benefit from digital designs rather than investing themselves entirely in a fashion course from a reputed and costly organization. It is majorly done by fashion details available on the social media platforms with the addition of distance learning courses for various tools that will eventually result in bringing more innovation in the fashion industry.

The Digital tools in Fashion Landscape

Designers clustered over a table covered with fabric swatches and sketches in a busy fashion studio. This scene has historically served as the centre of the creative process in fashion. Nevertheless, the past decade has entirely transformed this scenario into a digital landscape and giving a new face of fashion era present both physically and virtually and since then an entirely new era of fashion collaboration and communication has been ushered in by digital design tools.

How exactly this has been incorporated?

The answer is as simple as it can get; the involvement and the adaptation of various design tools such as Auto CAD, Adobe Illustrator, Adobe Photoshop, Pret-A-Template, RepSketch and Adobe Substance 3D toolset along wth varying measures of visibility and marketing.

Getting changes done in AutoCAD.
How to make changes in AutoCAD

Let’s understand this with a basic instance; with the comprehensive 3D models at their disposal, designers can now easily explain their ideas to team members, producers, and clients across geographic borders and quickly get changes done.

Imagination and pencil sketches alone are no longer sufficient. Imagination needs to be shown in 3D models in the digital age. 3D models are extremely flexible, and a change is as easy as pressing a“L” to UNDO. To ensure that everyone participating in the design process is speaking the same language, these 3D models are used. One more example is that you can easily put on or put away another design or cut in the dress to see the look instantly which earlier took 4-5 days.Hence, proving the efficiency of the results with the use of digital landscape over traditional methods in terms of cost and efforts.

This digital designing in Fashion industry does more than just create presentations that look better. Better decision-making is the result, as well as improved comprehensionfor the teams and users. Making educated decisions is considerably simpler when everyone can view and interact with a lifelike digital model of a garment.

  • Sustainability and Responsiveness Revolution

The fashion industry being one of the major contributors for environmental damage is a well known concept. Well, we all know how the industry is being criticized for the same. From dumps in the ocean to wastage of cloth due to over stock, the fashion industry has mostly been the widest cause of wastage and environmental impact.

Source: The New Daily (2020)

Overpowering the traditional methods of designing and physical sampling of the products, these new digital design tools have not only contributed towards decreasing the environmental damage pattern but have also made it cost effective. Let us understand this ideology with a basic example.

Source: Pinterest

The left image above highlights the traditional methods attained in the past wherein the designers would produce many physical samples, change it 5-10 times before approval, resulting in mounds of wasted materials and large financial costs. On the other hand, the right image highlights the transformation of designs on digital platform that decreases the wastages caused due to physical sample improving the sustainability of the entire production process and it is cost effective too. But wait, in addition to sustainability and cost effectiveness, it gives multi opportunity for designing the products and virtually checking the design with different materials and colors before tailoring it. And let’s not forget it’s also an idea towards eco-friendly production. The image below explains how color combinations can be tested digitally without wasting colors, disposal of which is harmful to the environment.

Source: Scientific American, 2020

Such changes results in giving a stage for thefashion industry to react swiftly to new trends, reducing the overproduction of obsolete fashion. The positive factors of More Relevance and Less waste are the results of agility that this digital transformation has brought to the industry.

Enhanced Creativity and Innovation:

Hand sketched Designs prevailing before the Digital Era; Digital Designing by Zac Posen Source: The Hollywood Reporter, 2019

Traditional fashion design techniques frequently entailed laborious tasks like hand drawing and making actual prototypes as also cutting work and fabric draping. These techniques required a lot of labor, which would result in longer design cycles and material waste. Comparatively, using digital design tools like 3D modeling software allows you to experiment with complex patterns and designs more quickly and effectively. This has been observed in the designs by Zac Posen where they were able to quickly visualize and improve their works. 3D models after digitalization have enhanced the user experience to a next level wherein designs can have a lively experience. With high pixels of camera and technology developments, the user experience available online is much cheaper and better and not mention equally REAL.

Source: The picture inspiration has been taken from ABC Seams, 2021.

This digital design method revolutionizes the fashion design process by speeding up creation cycles, conserving resources and enabling the investigation of intricate details.
Digital design tools also improve fashion industry collaboration and communication. Through detailed 3D models, designers can quickly explain their concepts to team members, manufacturers, and clients, promoting better comprehension and effective decision-making. The benefits of digital designs are apparent, enabling a more sustainable, accurate, and economical approach to fashion creation, even though traditional approaches still have their place.

Customization and Personalization:

Source: Textile Focus, 2021

In traditional methods, customization and personalization of a product was not at all a cost-effective approach. But, thanks to the transformation of the digital landscape, the ideology of digital printing has benefitted in terms of digitally designing a print and checking its accuracy over a design and outlook. As shown in the above image, produce it only when it’s finalized digitally.

Enhancing Consumer Engagement 

Snapchat's new augmented reality (AR) features allow real-fit try-on from major fashion brands, SNAP INC
Source: Forbes, 2021 A virtual try on

Historically, in-person interactions were the main way that consumers engaged with the fashion industry. But, now let’s bring digital platforms into the picture, consumers can now have immersive and customized online buying experiences thanks to tools like Virtual try-ons and interactive product configurators.

One of the best examples of Virtual Try Ons becoming popular is Warby Parker which provides “try-on solutions” and has enhanced the game of User Experience highly. They may actively participate in the design process and virtually try on apparel, which lowers uncertainty, increases engagement, and eventually results in better online sales.

In that consideration, digital designs have also changed and enhanced the game of reaching a much higher number of consumers. But HOW??

Brands are better able to establish a trustworthy and favorable impression in customers’ thoughts thanks to creative experiences. Customers are drawn to personalized goods and are prepared to pay more, which increases the profitability of the business. More customers are engaging in this new mode of interaction and seeing instant, realistic, and customized product depictions as augmented reality becomes more widely accessible via mobile devices. And thus, increasing the reach.

Bridging the Gap Between Traditional and Digital Shopping

Digital design tools act as a link between traditional and digital purchasing experiences, bridging the gap between the two. They give customers the ease of online buying while also offering interactive and interesting aspects that were before only available during in-store visits, which are very time-consuming.

This transition enhances shoppers’ buying experiences and strengthens their bonds with fashion businesses in line with the changing desires of tech-savvy consumers.

International Expansion:

Streamlined Global Accessibility

The instantaneous global sharing of digital files and digital designs that have brought physical shopping equal to virtual shopping has revolutionized Global Shopping. Eventually, the transformation to digital design has removed the need for physical samples, speed up decision-making and substantially lowered shipping and sample production costs.

Digital Marketing Tools
  • Effective Advertising:

Fashion companies can more effectively reach a larger audience with 1-5 seconds of video which is possible with digital designing, graphics, and video editing software that allows ad creation and marketing while sitting at home. The new AI tools also allow brands to locally market their items to regions and cultural preferences. Digital design enables quick and affordable design revisions, unlike the conventional method, which frequently requires in-depth market research and numerous physical prototypes. Brands can stay relevant in a variety of markets by maintaining a worldwide presence and successfully adjusting to local quirks. One of the best examples of Digital transformation in advertising is this animation story by “Coco Chanel” on the digital platform. Before this stories were majorly about “Writing” and showcasing designs but emotional aspects have been included in marketing with these Digital Techniques using Video Stories.

Coco Chanel Story Inspiration Video
Coco Chanel Story Inspiration Video

Fashion Shows:

At the same time, the transformation of digital presentation can be observed in the fashion show game. The Fashion and Runway shows have been a mark of the traditional marketing activities that have transformed Virtual Shows and lie streaming shows. One of the most popular examples is the Burberry show that was held in February 2023.

Burberry Fashion Show
Source: Burberry Fashion Show
Simbarashe Cha for The New York Fashion Week, 2023
Source: Simbarashe Cha for The New York Fashion Week, 2023

Also, NYC Fashion Week 2023 can be a justifiable example, and WHY is that? This show was not only conducted offline with limited seating but also on online platforms with a live stream option connecting people all over the world. For more information on this, check out this amazing article “add the article here”.


More young people are choosing to enroll in design programs due to the rapid growth of the fashion industry on both the domestic and international levels, which offers rich rewards both financially and creatively. With the invention of computers, man’s complex and constantly experimenting intellect sought to combine cutting-edge technology, the computer, and the inventiveness of the human mind and hand.

So, leveraging digital tools and technologies are of utmost importance. And it can help you to navigate the evolving landscape of the industry and drive growth in a competitive market. The Inspiration given by digital platforms leads the way for more fashion enthusiasts and more Innovation in this industry.

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